FUN WITH DATA FEEDS AND DYNAMIC CREATIVE (DCO)
Showcasing how context, intent, and location in the purchasing funnel can dictate real-time ad content.
• Lexus F Series
• The UPS Store
FLIGHT & WEATHER DATA
The creatives utilize arriving flight and UV index data to promote the use of personal care products to travelers in and around Hawaiian airports. Since a majority of tourists’ first stop is a big box store (Costco, Target) upon arriving, it is envisioned as a co-op program.
• Digital billboard
• Digital signage, night and day messaging (dayparting)
Develop innovative ways to skip pre-roll. Brands win with these technical solutions since the viewer gets a positive brand experience and brand impression. The viewer wins since they get to skip the ad. Plus, the creatives can be used for mining data from polls or simple questions. Win. Win. Win.
• Enter text to skip, SCREENCAST >
• Answer question to skip, SCREENCAST >
1ST PARTY DATA
This campaign utilizes Yahoo DEALS’ 1st Party Data and Product Feed to produce a personalized experience for re-targeted Yahoo DEALS shoppers.
• SCREENCAST >