FLIGHT & WEATHER DATA:
The creatives utilize arriving flight and UV index data to promote the use of personal care products to travelers in and around Hawaiian airports. Since a majority of tourists first stop is a big box store (Costco, Target) upon arriving, it is envisioned as a co-op program.

ROLE:
Concept, design, mocks (Hawaiian traveler)

VISUALS:
#1) Digital Billboard
#2) DOOH, day time content
#3) DOOH, night time content

DYNAMIC AD DEMOS:
Showcasing how context (website), intent, and location in the purchasing funnel can dictate real-time ad content.

ROLE:
UI/UX and visual design for multiple ad creatives and GUI

IMAGES:
#4) Prius Demo SCREENCAST
#5) Nike Demo SCREENCAST

1ST PARTY DATA:
This campaign utilizes Yahoo DEALS’ 1st Party Data and Product Feed to produce a personalized experience for a re-targeted Yahoo DEALS shoppers.

ROLE:
Concept, design

VISUALS:
#6) Sketch/Ideation
#7) Storyboard
#8) SCREENCAST

MINING AD DATA:
Develop innovative ways to skip pre-roll. Brands win with these technical solutions since the viewer gets a positive brand experience and brand impression. Plus, the creatives can be used for mining data from polls or simple questions. Win. Win.

ROLE:
Concept, design, go-to-market strategy

VISUALS:
#9) Answer question to skip SCREENCAST
#10) Enter text to skip SCREENCAST