DEMAND GENERATION CONTENT
Goal: To highlight TubeMogul’s in-house creative team’s services and product offerings, drive awareness, and, ultimately, increase usage and revenue.
Content strategy, script, art direction
TubeMogul’s in-house creative team’s newsletter (aka: Ad Lab). We produced both an internal and external version/content.
Content strategy, editorial calendar, copywriting, art direction
#2) HTML5 vs Flash update, external, external version.
#3) Ad lab’s mobile product and services offering, internal version.
Worked with the Product Marketing team to craft the case study as part of their “CREATIVE MATTERS” series.
Art direction, copy editing
#4, 5) “CREATIVE MATTERS” one-pager
Infographics are all the rage, so I wanted to see what social buzz, leads or demand I could generate for my company, glow: Brand Development.
Research, design, copy
#6) Tour de France Infographic
Worked with Teracent’s Sales, Ops, and Product teams to craft marketing collateral to drive usage and revenue.
Design, illustrations, branding, and copy editing
#7, 8, 9) print collateral
Worked with Teracent’s Marketing Team and client to craft presentation
Deck design and copy, lead presenter
#10, 11) Presentation, deck cover