VSP VISION CARE
The team was really excited to expand their skils and work on some cutting-edge technology projects. In this case, showing how Augmented Reality (AR) works and how the company could incorporate AR for trade shows, training or the Innovation Center.

After some hard lobbying by me, we were given the go-ahead to produce an event (EGGSTRAVAGANZA), and document it, to showcase our ability to create an experience. We invited 76 people to a treasure hunt, served lunch, offered prizes, and invited the Easter Bunny.

The team was over the moon that I pushed hard to produce this event. Lots of good will was created. The team member that was our tech guru (and AR “expert”) hugged me afterwards and choked-up thanking me.

VISUALS
• Screen captures
• Video
• Event photography
• Facebook mobile share

ROLE
• Executive sponsor
• Creative Director
• Event producer