IDEATION: TWITTER AD PRODUCTS
Explore ad product partnership between TubeMogul and Twitter. Explore scalable video-based ad products, produce a go-to-market solution.
Research, design, go-to-market plan, prototypes
#1, 2) Connected TV (CTV)
Overlay baked into video w/ hashtag CTA (#BandofBrands)
#3, 4) Interactive pre-roll
Mobile interstitial, informed by 1st-party data.
#5, 6, 7) Skippable pre-roll
Tweet to skip pre-roll ad.