MARKETING: IN-APP CUSTOMER ACQUISITION STRATEGY
Develop a user acquisition strategy for gaming apps, while in app, using Candy Crush as an example. Differentiate between targeting trial users versus infrequent users (low LTV).
Develop mocks and storyboards for rich-media interstitial and vertical video ads. Need to leverage: retargeting, user-interaction data, multi-variant testing, creative personalization, and live in-game events.
Pitch deck (Partial)