MARKETING: IN-APP CUSTOMER ACQUISITION STRATEGY
Develop a user acquisition strategy for gaming apps, using Candy Crush as an example. Differentiate between targeting trial users versus infrequent users (low LTV).
Develop mocks and storyboards for rich-media interstitial and vertical video ads. Need to leverage: retargeting, user-interaction data, multi-variant testing, creative personalization, and live in-game events.
Pitch deck (Partial)