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Allstate Creative Framework 01

Allstate Creative Framework 02

MayhemSkip_Test_02

TheTradeDesk

MARKETING: MOVING BEYOND REPURPOSED TV SPOTS

Client wanted to move beyond repurposing TV spots for online video (OLV) ads. We conceived and built a custom campaign (“Fact or Fiction”) for multi-variant testing, as a starting point to exploring new OLV directions.

Ultimately, the creative team moved to a consulting role with their AOR (Leo Burnett, Chicago).

Fun relationship and great work produced!

VISUALS
• Multi-variant testing framework
• Video Endslate SCREENCAST >
•
Creative Roadmap
•
TubeMogul University Presentation (Lake Tahoe)
• “Skip” Mayhem OLV testings

DOWNLOAD SAMPLES (PDF)
BRANDING
MARKETING: RETAIL