PROJECT:
Client wanted to move beyond repurposing TV spots for OLV (online video). We built them a custom campaign (“Fact or Fiction”) for online multi-variant testing with millennials. Was an animated message more likely to be engaged with versus a more interactive creative?

We ultimately moved to a consulting role as a “Creative Roadmap” was developed with TubeMogul’s Chicago account team, Allstate, and their AOR.

ROLE:
Concept, design, interactive art direction, consulting (best practices, technical)

VISUALS:
#1) Multi-variant testing elements

#2) Option-1, Video Endslate
SCREENCAST of user-experience

#3) Option-2, Quiz Endslate
SCREENCAST of user-experience

#4) Metrics report (partial)

#5) Digital Creative Roadmap (partial)

#6, 7) “Creative Matters” series, Allstate case study

#8, 9) TubeMogul University  Presentation (Tahoe) w/ Allstate Marketing