The client wanted to move beyond repurposing TV spots for online video (OLV) ads. We conceived and built a custom campaign (“Fact or Fiction”) for multi-variant testing, as a starting point to exploring new OLV directions.

Ultimately, the creative team moved to a consulting role with their AOR (Leo Burnett, Chicago).

Fun relationship and great work produced!

VISUALS
• Multi-variant testing framework
• Video Endslate SCREENCAST >
• Creative Roadmap
• TubeMogul University Presentation (Lake Tahoe)
• “Skip” Mayhem OLV testings