PROJECT:
Award-winning Back to School campaign (“im:back2school”) for regional retailer.

Goals: 1) elevate the brand, 2) be on point with the kids, while not alienating the parents 3), sell lots of merchandise.

ROLE:
Concept, art direction, photo art direction, seasonal style guide, color approval, model selection

VISUALS:
#1) Bus shelter
#2) Bus wrap
#3) Direct mail
#4, 5, 6) Photography
#7) In-store signage
#8) Weekly Circular
#9) Direct mail
#10) In-store signage