MARKETING: IM: BACK2SCHOOL
Award-winning Back-to-School campaign (im: back2school) for a regional retailer. Goals: 1) elevate the brand, 2) be on point with the kids, while not alienating the parents 3), sell lots of merchandise.
VISUALS
• Direct Mailer
• Bus Shelter (OOH)
• Bus Wrap (OOH)
• In-Store Signage