EYES OF HOPE COMMERCIAL:
ASK: Produce a spot to promote VSP’s Eyes of Hope, a charity platform that supports local communities around the world.
This was produced completely in-house as a collaboration between the corporate communications, digital media, and charity operations teams.
Creative director, Scripty (on-set)
EGGSTRAVAGANZA SIZZLE REEL:
ASK: How to get internal LOBs excited about using Augmented Reality as a experience driver for marketing purposes?
Lets produce a live AR experience! And, we can film it and produce an explainer video to promote our internal capabilities.
250 HIDDEN EGGS
76 TREASURE HUNTERS
1 HOPPED-UP BUNNY
Producer, creative director, client liaison, AR Champion
DR NETWORK VIDEO AD:
ASK: Produce a long-form video ad for VSP’s Vision Care LOB promoting their doctor network via social and OandO channels.
We partnered with our internal client from ideation, scripts, storyboards to hiring crew/talent, filming, and all post work.
Creative Director, on-set script supervisor, mood boards
HOLIDAY VIDEO, 2018:
ASK: Conceive and produce a holiday video that can be used for the enterprise’s five LOBs via social and email.
ADDY AWARD, 2018
Creative Director, storyboards, pitch
ASK: Document a product and on-fig photoshoot for one of our internal client’s designer brands.
Creative Director, photographer
ASK: Produce a video that could be used online or in a presentation to promote the AdLab’s capabilities for brands and creative shops.
AdLab (TubeMogul’s in-house ad consultancy), was an important service offering which proved to be a major differentiation point and helped to drive long-term relationships with our brands.
Creative Director, storyboards, script, narrative