CLIENT
Multiple
via VSP Vision Care, Parrish & Associates, and TubeMogul / Adobe

ROLE
Creative Director, Producer
(Strategy, Concept Development, Narrative, Animation, Editing)

THE CHALLENGE
Across multiple B2B organizations, I was tasked with producing video content that spanned experiential events, internal education, advertising, and thought leadership. Each project needed to strike the right tone for its audience—whether engaging employees, elevating brand perception, or training healthcare professionals—while staying on-brand, on-budget, and on-schedule.

THE SOLUTION
I led or contributed to multiple high-impact B2B video initiatives:

• 60-Second Spot: Produced a heartfelt brand video for VSP’s Eyes of Hope charity initiative. Full-cycle production included scripting, casting, and editing across five locations.
• Augmented Reality Event – EGGSTRAVAGANZA!: Created and produced an in-person AR experience at VSP, turning a tech demo into an internal culture win.
• E-Learning Series: For Roche/Genentech, developed animated learning modules using Vyond, including narrative development, storyboarding, visual design, and animation.
• Vertical Video Ad: At TubeMogul, produced a mobile-optimized vertical video spot for Grainger to demonstrate platform capabilities and drive engagement.
• Event Recap Video: Captured and edited a 3-day corporate event for VSP, producing highlight reels, motion graphics, and branded visuals for internal and external use.

THE OUTCOME

• Delivered B2B content that resonated across channels—from e-learning and live events to mobile ads
• Elevated internal brand engagement through creative experiential activations
• Demonstrated technical fluency across production tools, formats, and visual styles
• Won multiple ADDY Awards (2018 & 2019) for branded video, storytelling, and special effects