Hello.

I help strategize, produce, and promote
 customer-focused experiences that
 make connections and drive results. I’m a problem solver, alliance builder,
 strategic thinker, digital marketer,
 and hands-on designer.

Oh, and I like to ride my bikes whenever I get a chance.

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  • Hardware

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  • AdTech

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  • Healthcare

  • AdTech

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Roche eLearning Video2

PARRISH & ASSOCIATES

  • Currently, freelancing as a Creative Director and UX Strategist for 2Sigma School. An EdTech startup that is building a brand from the ground up.
  • Currently, freelancing as a UX Strategist and UI Designer for Transmission, a B2B agency. I develop strategic web content through research, audits, and UX deliverables such as wireframes, message maps, and user flows (accounts: Hewlett-Packard, Microsoft, and Uniphore).
  • PAST CLIENTS
    AdTech: Mighty Hive, SugarFree Advertising
    Healthcare: Roche/Genentech, Oncology Business Review, Viscira
    Agencies: Captura Group, Epsilon, Transmission
2SIGMA SCHOOL
TRANSMISSION

WESTERN DIGITAL

  • Built and led a newly formed UI/UX Team with strategy, design, copy, and project management responsibilities
  • 100% on-time project delivery metric gauging team efficiency, productivity, and future project timelines and SLA
  • High user satisfaction KPI scores gathered in-person, through emails and surveys to validate our team’s direction and future goals
  • Facilitated UX research, interviews, and strategy workshops and technical and content audits.
  • Part of Western Digital’s multiple rounds of workforce reductions.
UI/UX PROJECTS
UXTeam - Mission Proposal - Plan
WrapPhoto_Edit

VSP VISION CARE

  • Mentored and led a 9-person digital content team (video, photography, online) for Agency West, VSP’s 40-person in-house marketing agency.
  • Developed creative operations and project management processes to support the 60 to 100 requests per quarter.
  • Strategized, pitched, and produced award-winning videos. Won 5 Addy Awards!
  • Produced the highest performing VSP video (2M views, 4x goal, 10% of viewers watched 75% of the video), surpassing all industry standards.
  • Monitored how team members were utilized across projects to optimize resource allocation, project workflows, and to expand team skills.
  • Part of a COVID-19 company-wide workforce reduction.
WATCH VIDEOS
ADDY AWARDS

Have a fun project? Interesting opportunity?

Get In Touch

TUBEMOGUL/ADOBE

  • Built a 16-person digital advertising and pre-sales ad solutions team (from two originally) for AdTech startup TubeMogul, a demand-side platform (DSP) acquired by Adobe.
  • Worked with Product Managers to develop new social and mobile video ad products and solutions. 32% increase YOY for in-house creatives.
  • Tracked the percentage of clients retained (83% YOY client return rate), assessing client satisfaction, loyalty, and team performance.
  • Grew revenue generation from our in-house creative team from $0 to $200k per quarter. On track for $1M per year revenue generation by promoting in-house creative capabilities.
  • Led creative strategy sessions with media agencies, creative agencies,  and Fortune 500 brands promoting thought leadership to showcase industry expertise and establish credibility.
  • Speaker: Hill Holiday’s Co.Create, L’Oreal’s Programmatic Day, Southwest Airlines’ Creative Summit.
DIGITAL ADVERTISING
MEDIA CONSULTING
BRAND CONSULTING
TubeMogul Ad Team
Google-Recommend

GOOGLE

  • Built an 8-person digital advertising consultancy team for DoubleClick, Google’s digital ad management and ad serving platform (AI and Machine Learning).
  • Developed award-winning digital experiences for in-house clients (Android, YouTube, Google Offers), top-tier brands, and media agencies.
  • Partnered with YouTube Product Management to develop an award-winning, self-service ad builder tool and it’s go-to-market strategy and collateral.
  • Deep knowledge, and hands-on experience in conceiving and producing display and rich-media advertising solutions for top-tier clients.

Brand Champion

I have a strong background in branding from positioning workshops and competitive research to identity design and content creation.

Pre-Sales Ad Solutions Consultant

I partner with Account, Media, and Sales Teams to help grow key accounts and their revenue spend through Pre-Sales digital ad solutions consulting.

Video Producer

I’m an experienced pro producing and managing complex video and multi-media projects involving multiple teams, goals, and stakeholders.

Designer

I went to design school back East and worked my way up from designer to ACD to Creative Director to strategic team leader. I’m still a hands-on designer.

Digital Marketer

I have an extensive background in programmatic advertising, digital marketing, and directing and producing digital content for all channels.

That’s a wrap (photo)!

Address:

San Francisco Bay Area

Phone:

415.806.3817

Email:

jeffreyjamesparrish@gmail.com

THANKS FOR LOOKING AT MY PORTFOLIO.

I’m proud of all the hard work that went into creating all these examples. I’m lucky to have worked for some great companies alongside some very talented people. The awesome people above, for example. CALL ME or EMAIL ME if you’d like to discuss a project or some opportunity.