PARRISH & ASSOCIATES
My side-hustle when not employed full-time. Design Director, UX strategist, hands-on designer for startups and agencies.
Current Clients:
- WordPower, AI Consulting startup. Role: identity design, brand equity development, website consult, brand asset creation.
- 2Sigma School, EdTech startup. Role: UX strategy, identity design, brand equity development, brand asset creation, UI design.
- Transmission, B2B agency. I develop strategic web content through audits, research, and UX deliverables such as wireframes, message maps, and user flows (accounts: Hewlett-Packard, Microsoft, and Uniphore).
Past Clients:
Tech: Mighty Hive, VMware, SugarFree Advertising
Healthcare: Roche/Genentech, Oncology Business Review, Viscira
Agencies: Captura Group, Epsilon
A few career highlights and achievements.
TUBEMOGUL/ADOBE
- Built a 16-person digital advertising and pre-sales ad solutions team (from two originally) for AdTech startup TubeMogul, a demand-side platform (DSP) acquired by Adobe.
- Worked with Product Managers to develop new social and mobile video ad products and solutions. 32% increase YOY for in-house creatives.
- Tracked the percentage of clients retained (83% YOY client return rate), assessing client satisfaction, loyalty, and team performance.
- Grew revenue generation from our in-house creative team from $0 to $200k per quarter. On track for $1M per year revenue generation by promoting in-house creative capabilities.
- Led creative strategy sessions with media agencies, creative agencies, and Fortune 500 brands promoting thought leadership to showcase industry expertise and establish credibility.
- Speaker: Hill Holiday’s Co.Create, L’Oreal’s Programmatic Day, Southwest Airlines’ Creative Summit.
- Built an 8-person digital advertising consultancy team for DoubleClick, Google’s digital ad management and ad serving platform (AI and Machine Learning).
- Developed award-winning digital experiences for in-house clients (Android, YouTube, Google Offers), top-tier brands, and media agencies.
- Partnered with YouTube Product Management to develop an award-winning, self-service ad builder tool and it’s go-to-market strategy and collateral.
- Deep knowledge, and hands-on experience in conceiving and producing display and rich-media advertising solutions for top-tier clients.
WESTERN DIGITAL
- Built and led a newly formed UI/UX Team with strategy, design, copy, and project management responsibilities
- 100% on-time project delivery metric gauging team efficiency, productivity, and future project timelines and SLA
- High user satisfaction KPI scores gathered in-person, through emails and surveys to validate our team’s direction and future goals
- Facilitated UX research, interviews, and strategy workshops and technical and content audits.
VSP VISION CARE
- Mentored and led a 9-person digital content team (video, photography, online) for Agency West, VSP’s 40-person in-house marketing agency.
- Developed creative operations and project management processes to support the 60 to 100 requests per quarter.
- Strategized, pitched, and produced award-winning videos. Won 5 Addy Awards!
- Produced the highest performing VSP video (2M views, 4x goal, 10% of viewers watched 75% of the video), surpassing all industry standards.
- Monitored how team members were utilized across projects to optimize resource allocation, project workflows, and to expand team skills.
THANKS FOR LOOKING AT MY PORTFOLIO.
I’m proud of all the hard work that went into creating all these examples. I’m lucky to have worked for some great companies alongside some very talented people. The awesome people above, for example. CALL ME or EMAIL ME if you’d like to discuss a project or some opportunity.