CLIENT
VSP Vision Care

ROLE
Video Team Lead
(Narrative Developer, Art Director, Designer)

At VSP Vision Care, I led a 9-person in-house digital team within “Agency West” (a 40-person internal agency). Our team was responsible for video, photography, and digital content supporting five business units: VSP Vision Insurance, Eyeconic.com (e-commerce), Visionworks (brick & mortar), Marchon (eyewear manufacturing), and VSP Ventures (VC).

We conceived and produced a wide range of content — from social media to long-form video, AR experiences to trade show coverage. In just a few years, our team won 5 ADDY Awards for creative and strategic excellence.

FEATURED WORK

• Team Sizzle Reel
  Promoted the team’s creative capabilities and services during a period of rapid business growth, including the acquisition of Visionworks (700+ stores).
• Doctor Network Series
  Conceived and produced a direct-to-consumer video series focused on promoting the Doctor Network as a key differentiator. Involved in ideation, scripting, casting, and final production.
  ADDY Award: 2019
• Eyes of Hope – PSA
  Created a 60-second PSA highlighting VSP’s charity program supporting underserved communities. 4-day, 5-location shoot with a 16-person crew.
  ADDY Award: 2019
• MS Awareness Month: “Janna’s Story”
  Produced the highest-performing VSP video to date (2M views, 4x goal, 10% watched 75% of video). Humanized the power of early detection through eye exams.
• AR Event: “EGGSTRAVAGANZA”
  Spearheaded an Augmented Reality event to demonstrate immersive tech’s potential for trade shows and internal training. 76-person treasure hunt, prizes, and an Easter Bunny. Generated internal excitement and strengthened cross-team bonds.
• Holiday Video
  Led concept and production of the annual Holiday Video. This year, we created a retro “Lite-Brite” themed experience involving all business units.
  ADDY Award: 2018 (Special Effects)
• Spyder Product Launch
  Produced three product launch videos for Spyder Eyewear. Shot on location across NorCal and incorporated influencer and Getty footage.
• SHiFT-19 Event Campaign
  Captured and produced a full event campaign in Scottsdale, including recap videos, interviews, motion graphics, and branded visual identity.
  ADDY Award: 2019
• Jos A. Banks Product Launch
  Produced a behind-the-scenes video shoot for the new eyewear collection at Tailored Brands’ studio.

THE OUTCOME

• Built and led a 9-person in-house content team that won 5 ADDY Awards
• Supported all five of VSP’s business units with strategic, scalable creative output
• Produced highly engaging video content that exceeded performance benchmarks (e.g., 2M views for “Janna’s Story”)
• Piloted emerging tech (AR) to broaden marketing capabilities and internal buy-in
• Strengthened cross-functional relationships through high-visibility, high-impact creative campaigns