CLIENT
Western Digital

ROLE
Creative Director & Producer
(Creative Direction, Producing, Location Scouting, Team Capability Marketing)

THE CHALLENGE
Western Digital’s internal video team needed to demonstrate creative capabilities to internal stakeholders and business units. The team also had to plan and execute a COVID-era product shoot, requiring extra diligence around safety and logistics.

THE SOLUTION
I led the creation of multiple team sizzle reels and vertical-specific video compilations to pitch our in-house video services. We highlighted past project work, creative range, and strategic storytelling capabilities.

For the product shoot, I handled creative direction, pre-production planning, and campus-based location scouting, producing thorough documentation and contingency plans to meet health protocols and timeline requirements.

THE OUTCOME

• Successfully marketed our internal team’s services, leading to greater visibility and project engagement from across business units
• Created a clear, repeatable pre-production framework for future in-house productions
• Delivered a COVID-safe, on-campus product video on time and on budget