BUILDING A BRAND FROM THE GROUND UP
BACKSTORY
Helping 2Sigma School (EdTech startup) develop a brand and its brand equity. Strategizing and developing multichannel content to spur growth.
WIP (Work In Progress)
ROLE
• UX Strategy
• Content Narrative
• UI and Visual Design
• Brand Champion
VISUALS
• Partial Brand Guideline
• Visual Exploration
• Social Posts
• User Journey
• Web Narrative
• Photography Exploration
• Web Design
• Mobile Design