BUILDING A BRAND FROM THE GROUND FLOOR UP
CLIENT
WordPower AI (AI Startup)
Parrish & Associates
ROLE
Brand Strategist, Creative Director, Designer
(Research, Narrative Development, Brand Identity, Content Creation, Design)
THE CHALLENGE
As an early-stage AI consulting startup, WordPower AI needed to establish a credible and compelling brand identity from scratch—one that would resonate with enterprise clients while standing out in a crowded, fast-moving space.
THE SOLUTION
Led the development of the brand’s visual equity, including logo, color palette, and typography. Grounded in research around industry trends and competitor analysis, the brand system aimed to balance innovation with professionalism. I also partnered with the founding team to shape the tone and messaging for the website and broader marketing assets.
THE OUTCOME
- Delivered a clean, modern visual identity aligned with the startup’s positioning
- Created a flexible design system for future marketing and product needs
- Established a strong brand foundation to support early sales and growth conversations
- Positioned the startup for credibility with both investors and prospective clients