CLIENT
Western Digital

ROLE
UI/UX Team Lead
(Cross-Functional Lead, Designer, Team Builder, Presenter)

THE CHALLENGE
Western Digital’s marketing site needed a strategic refresh of its homepage carousel, but lacked a cohesive UX process and internal direction to move it forward. The project required both clarity of vision and cross-functional coordination—from marketing stakeholders to product and engineering teams.

THE SOLUTION
I was hired to build and lead a newly formed UI/UX team embedded within the Marketing group. We focused on elevating the digital experience and pushing for clarity and consistency across touchpoints.

• Conducted user and stakeholder audits to identify core needs
• Crafted a UX strategy to realign the carousel experience with user behavior and business goals
• Led project planning, team assignments, and design efforts
• Presented a progress update to Senior Leadership, articulating vision, milestones, and next steps
• Championed the effort forward despite limited initial direction, earning trust and buy-in

THE OUTCOME

• Widely praised for ability to self-direct and lead with strategic clarity
• Created alignment across siloed teams by communicating a clear UX rationale and execution roadmap
• Established the UX team as a credible driver of business impact
• Set the foundation for future homepage and product page updates across the site