IDEATION: AMPLIFY CAMPAIGN FOR SNOWDEN (movie)
Explore unique digital experiences to amplify campaign rollout (Media Storm) for the movie Snowden.
MOBILE INTERSTITIAL
Text version: It looks as if Snowden is texting you. If you tap, clicks out to mobile movie site. If no interaction, movie branding appears.
Call version: It looks as if Snowden is calling you. If you tap, an audio track plays. If no interaction, movie branding appears.
FULL SCREEN EXPANDABLE
Two scenarios: 1) If viewer interacts then ad expands, plays audio, and takes over full screen; 2) no interaction, experience closes after :15s. A retargeting pixels fires so we can do sequential marketing on Facebook.
Expand State. Two scenarios: a) If viewer interacts then ad expands, plays audio and takes over full screen; b) no interaction, experience closes after :15s. A retargeting pixels fires so we can do sequential marketing on Facebook.
FACEBOOK NEWS FEED
A retargeting pixel fired from the desktop ad triggers this experience. The viewer would see a montage of visuals from previously viewed ads then the trailer would play.