SNOWDEN MOVIE IDEATION DECK (PARTIAL)
NINETY9X (MEDIA AGENCY)
Explored unique digital experiences to amplify campaign rollout for the movie Snowden.
• Ad solutions consulting
• Pre-Sales support
It looks as if Snowden is texting you. If you tap, clicks out to mobile movie site. If no interaction, movie branding appears.
1) If viewer interacts then ad expands, plays audio, and takes over full screen;
2) no interaction, experience closes after :15s. A retargeting pixels fires so we can do sequential marketing on Facebook.
A retargeting pixel fired from the desktop ad triggers this experience. The viewer would see a montage of visuals from previously viewed ads then the trailer would play.