CLIENT
Uniphore
via Transmission, B2B Agency

ROLE
UX Strategist, Messaging Consultant
(Researcher, Content Strategist, Wireframe Architect)

THE CHALLENGE
Uniphore—a fast-growing conversational AI company—needed a homepage refresh that could better communicate its complex product offerings and brand story to enterprise buyers. The goal: create a clear, compelling experience that would unify messaging and drive conversion.

THE SOLUTION
Partnering with Transmission’s Account, Creative, and Project Management teams, I led the UX and messaging strategy. The engagement began with audits of Uniphore’s existing site and competitive landscape to identify UX gaps and opportunities for clarity and engagement.

From there, I developed a messaging framework that mapped key product benefits to user needs across the homepage journey. This formed the foundation for a set of wireframes designed to support storytelling, scannability, and cross-functional alignment.

Throughout, I ensured that strategy, content, and design were tightly integrated—providing annotated wireframes and guidance that helped align internal stakeholders around a unified digital vision.

THE OUTCOME

• Delivered a strategic UX and messaging blueprint for Uniphore’s homepage redesign
• Simplified the user journey to support complex tech offerings and B2B personas
• Enabled faster alignment between Transmission and Uniphore’s internal teams
• Positioned Uniphore with a clearer narrative in a competitive, fast-evolving market