CLIENT
SugarFree Advertising
Parrish & Associates

ROLE
Creative Director & Producer
(Creative Direction, Motion Design, AV Scripting, Editing)

THE CHALLENGE
SugarFree, a geo-targeted AdTech startup, needed an engaging explainer video to communicate the value of their location-based ad platform and showcase their UI, all while working within a tight startup budget.

THE SOLUTION
I led the creative development, scripting, design, and production of a motion graphics explainer that illustrated:

• How the geo-targeted technology works
• The user interface and campaign setup process
• Real-world use cases and advertiser benefits

To maximize impact within budget constraints, I directed the visuals remotely, handled editing and motion design in-house, and produced a final asset ready for deployment across homepage, sales decks, and social media.

THE OUTCOME

• High-performing video housed on SugarFree’s homepage
• Used as a core asset for fundraising and B2B sales
• Delivered fast, cost-effective production without compromising polish
• Reinforced SugarFree’s positioning as a nimble, UX-forward ad platform