CLIENT
Media Agencies & Brands
TubeMogul / Adobe

ROLE
Senior Director, Advertising Solutions
(Strategist, Creative Lead, Presenter)

THE CHALLENGE
In the early rise of mobile-first platforms like Snapchat and Instagram Stories, many clients lacked the understanding or confidence to design creative for vertical video formats. Legacy TV and widescreen video workflows didn’t translate well—and there was an education gap across creative, media, and brand teams.

THE SOLUTION
I developed and delivered a Vertical Video Primer presentation as part of our broader client education initiative at TubeMogul (later Adobe).

• Understand why vertical video matters for mobile-first engagement
• Learn where vertical inventory exists (Snapchat, Instagram Stories, in-app interstitials, etc.)
• Explore best practices for designing native, high-performing vertical creatives
• See examples of effective vertical ad executions across industries
• This wasn’t just a sales pitch—it was a strategic effort to equip partners with the creative insight and confidence to invest in vertical ad production

THE OUTCOME

• Used in working sessions with major brands and agencies
• Became a core sales enablement and client education tool, improving adoption of vertical formats
• Led to deeper partnerships where we helped produce or optimize vertical-specific assets
• Positioned TubeMogul/Adobe as not just a media vendor, but a forward-thinking creative partner