CLIENT
LatinWorks (Now Third Ear)
via TubeMogul / Adobe

ROLE
Senior Director Advertising Solutions
(Content Strategist, Creative Partner, Sales Enablement Designer)

THE CHALLENGE
LatinWorks, a culturally focused creative agency, was exploring deeper integration of platform-native video into their campaigns. Our challenge was to strengthen the agency–AdTech relationship by offering strategic value beyond media buying—through creative insights, data-backed results, and emerging digital formats.

THE SOLUTION
As Director of Digital Ad Solutions at TubeMogul (acquired by Adobe), I led a creative working session with LatinWorks, designed to deepen collaboration and spark innovation.

I developed and delivered a tailored presentation that included:

• A review of shared project metrics and learnings
• Strategic ways to evolve their use of video across platforms
• Inspirational trends and emerging AdTech capabilities to inform creative ideation

The session was not just a capabilities pitch—it was a collaborative workshop designed to position TubeMogul as a creative and technical partner to their agency.

THE OUTCOME

• Strengthened a key agency relationship into a more strategic creative partnership
• Delivered a custom white paper for our sales team to help extend the conversation
• Inspired new campaign directions and testing initiatives using emerging tech
• Reinforced our team’s position as a consultative, not just technical, resource
• Led to additional creative collaborations with LatinWorks across other client accounts