BEST PRACTICES – VIDEO ADVERTISING

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TubeMogul Ad Team

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RICH MEDIA ADVERTISING BEST PRACTICES PRESENTATION

BACKSTORY
I built and led a 16-person, global, digital adverting solutions team for AdTech startup TubeMogul (acquired by Adobe). We worked directly with brands and agencies to consult and develop world-class digital advertising experiences. Our services included: digital ad consulting, technical support, and design and development resources.

Our mission was to 1) innovate and create a competitive moat (with products and services), 2) help to make client relationships sticky (with stellar customer service and unique offerings), and 3) drive revenue growth.

This is a presentation I did at TubeMogul’s “TubeU” (University), an annual, multi-day event (hosted around the globe) for brands and agencies to learn about our products and services.

ROLE
• Team Strategy
• Product Roadmap
• UI and Visual Design
• Global Roadshows
• Conference Speaker

VISUALS
• Partial Presentation

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