BACKSTORY
Built and led a newly formed UI/UX Team for Western Digital’s Marketing Team. Our responsibilities included: UX strategy, UI design, copywriting, and project management. Our main project was to research, audit, strategize, and plan the redesign the Company Section of Western Digital’s global marketing site. Based on a revamping of the company’s branding.

We facilitated interviews, content strategy workshops, data pulls, and content, technical, and design system audits. All while building relationships with key stakeholders in Senior Management. We then strategized – and championed – our learnings into user flows and wireframes and held numerous session with key stakeholders building trust and reaching consensus.

We then moved into the design phase.

ROLE
• Research and Audits
• UX Strategy
• Project Lead
• Cross-team Partnerships
• Wireframes
• Creative Direction

VISUALS

• Partial presentation to Senior Leadership