CLIENT
Internal Global Teams & Agency Partners
TubeMogul / Adobe

ROLE
Senior Director Advertising Solutions
(Content Development, Product Roadmap, Presenter)

THE CHALLENGE
As digital advertising matured, clients and partners needed help understanding how to leverage real-time data in their creative. Dynamic content—powered by APIs—offered massive potential for personalization, but the technology, use cases, and production workflows were poorly understood across both internal and external teams.

THE SOLUTION
I created and presented a comprehensive talk that demystified dynamic data in advertising. This deck served as an educational and strategic tool, walking through creative formats, data integrations, campaign examples, and technical requirements. I gave the presentation at global TubeMogul offices and industry events, ensuring cross-functional alignment between Sales, Accounts, Creative, and Marketing teams.

Dynamic data examples included:

• Store Locator (geographic targeting based on zip/postal code)
• Channel Finder (real-time lookup by cable/satellite provider)
• OpenTable Reservation (restaurant availability by location)
• Twitter Feed (live social media pull-in)
• Weather Feed (localized conditions impacting creative delivery)

THE OUTCOME

• Equipped internal teams and clients to sell, scope, and implement dynamic creative campaigns
• Positioned our in-house team as thought leaders in programmatic creative innovation
• Supported revenue growth by aligning creative offerings with media platform capabilities
• Helped streamline communication between technical and non-technical stakeholders across global markets