ALLSTATE
The client wanted to move beyond repurposing TV spots for online video (OLV) ads. We conceived and built a custom campaign (“Fact or Fiction”) for multi-variant testing, as a starting point to exploring new OLV directions.

Ultimately, we moved to a consulting role with their AOR (Leo Burnett, Chicago). Fun relationship and great work produced!

VISUALS
• Multi-variant testing framework
• Video Endslate
• Creative Roadmap
• TubeMogul University (Lake Tahoe) Presentation
• “Skip” Mayhem OLV testings

ROLE
• CX strategy
• Ad solutions consulting
• Pre-Sales support
• UX design
• TubeMogul University (Lake Tahoe) Presenter
• Presentation content