CLIENT
Global Brands & Agencies
TubeMogul / Adobe

ROLE
Senior Director Advertising Solutions
(Product Roadmap, Content, Ad Solutions Consulting, Sales Support)

THE CHALLENGE
As a SaaS platform in a competitive AdTech space, TubeMogul needed more than media buying tools to win and retain clients. Creative—often treated as a secondary service—needed to be reframed as a strategic product offering that could differentiate the platform, drive usage, and deepen customer relationships.

THE SOLUTION
I led the development of a service model that positioned Creative as a Product, directly tied to SaaS demand generation. This included building content and tools that clarified the value of creative in programmatic advertising—ranging from explainer videos and email campaigns to white papers and client-facing pitch decks.

Our “Creative Matters” case study series demonstrated ROI through real campaigns, while the newsletter and white papers reinforced our team’s position as a consultative partner. We also created vertical-specific solutions (e.g., Automotive Proposal) to align creative offerings with client priorities.

THE OUTCOME

• Helped establish creative offerings as a core part of the SaaS value proposition
• Increased upsell opportunities and engagement through tailored creative strategy support
• Strengthened cross-functional alignment with Sales, PMMs, and Account teams
• Positioned our team as an indispensable partner in driving platform adoption and media spend