DRIVE SAAS DEMAND WITH CREATIVE AS A PRODUCT
BACKSTORY
Built and led a 16-person, global, digital advertising solutions team for AdTech startup TubeMogul (acquired by Adobe). We worked directly with brands and agencies to consult and develop world-class digital advertising experiences. Our services included: digital ad consulting, technical support, and design and development resources.
Our mission was to 1) innovate and create a competitive moat (with products and services), 2) help to make client relationships sticky (with stellar customer service and unique offerings), and 3) drive revenue growth.
Our team partnered with Sales, Account, and Product Marketing Managers (PMMs) to create Demand Generation content with the goal of increasing client engagement and, ultimately, revenue spend.
ROLE
• Team Strategy
• Product Roadmap
• Content
• Sales Support
• Ad Solutions Consulting
VISUALS
• Case Study – Creative Matters Series
• Team photo (Dev Team only)
• Email – Quarterly Newsletter
• Explainer Video
• White Paper – “Working with Agencies”
• Automotive Solution Proposal