CLIENT
TubeMogul
Executive Team

ROLE
Senior Director, Advertising Solutions
(Team Strategy, Product Roadmap, Global Evangelism)

THE CHALLENGE
TubeMogul was scaling fast as an AdTech disruptor and needed a repeatable, high-value service layer to support brands and agencies with creative strategy, product support, and UX-driven advertising solutions.
The goal: build a new global team from scratch, define its mission, and drive adoption of our creative + tech offerings to accelerate revenue and client engagement.

THE SOLUTION
I built and led a 16-person, globally distributed Advertising Solutions team spanning UX designers, developers, consultants, and client success leads.

Our core initiatives included:

• Developing a productized service model to support sales, media, and account teams
• Defining a creative innovation roadmap to enhance platform stickiness
• Partnering cross-functionally to evangelize the value of custom, digital-first advertising
• Leading presentations and roadshows across major client offices and industry conferences

THE OUTCOME

• Team became a key differentiator and selling point
• Helped drive stickier client relationships and long-term media spend
• Collaborated with Fortune 500 brands and top-tier agencies across North America, EMEA, and APAC
• Infrastructure laid the foundation for Adobe to integrate our services post-acquisition