RICH MEDIA ADVERTISING BEST PRACTICES PRESENTATION
CLIENT
TubeMogul “TubeU” (University)
Global Brand & Agency Education Series
ROLE
Senior Director, Advertising Solutions
(Product Evangelism, CX Strategy, Ad Innovation Enablement, Presenter)
THE CHALLENGE
Brands and agencies often struggled to keep up with the fast-evolving rich media advertising landscape—especially in understanding what actually works, what to avoid, and how to deliver engaging creative in a programmatic ecosystem.
TubeMogul needed a compelling way to educate partners while positioning itself as a trusted, strategic partner beyond just media buying.
THE SOLUTION
As part of our global “TubeU” education series, I created and delivered a Rich Media Advertising Best Practices presentation—tailored for creative teams, media planners, and brand leads.
The presentation covered:
- UX-forward principles for ad design (motion, interactivity, load times)
- Anatomy of high-performing ad units (pre-roll, in-feed, mobile interstitials)
- Creative considerations across platforms and audiences
- Data-backed insights on what actually engages users
- Hands-on examples, benchmarks, and “what not to do”
This was part of a broader initiative to use education as a growth lever—fueling adoption of our platform and creative services globally.
THE OUTCOME
- Presented at TubeU events across multiple continents
- Helped drive buy-in for rich media experimentation among top-tier clients
- Boosted cross-sell opportunities for our design and UX solutions team
- Positioned the team—and company—as more than a DSP: as a creative partner and UX enabler
- Reinforced the importance of user-first advertising in a programmatic world