EVENT RECAP AND E-LEARNING VIDEOS TO EXPERIENTIAL EVENT
60-SECOND SPOT
At VSP Vision Care we (internal 9-person video team) were asked to conceive and produce a video promoting VSP’s Eyes of Hope. A charity platform that supports local communities around the United States in their time of need.
We developed the narrative, sourced the actors and extra crew, produced, shot, and edited the 60-second spot. Client was ecstatic and we won an ADDY Award.
ADDY AWARD: 2019
AUGMENTED REALITY
The digital team at VSP Vision Care wanted to expand their skills and work on some new technology projects. In this case, showing how Augmented Reality (AR) works and how the company could incorporate AR for trade shows, training or the Innovation Center.
After some hard lobbying by me, we were given the go-ahead to produce an event (EGGSTRAVAGANZA!), and document it, to showcase our ability to create an experience.
We invited 76 people to a treasure hunt, served lunch, offered prizes, and …invited the Easter Bunny. The team was over-the-moon that I pushed hard to produce this event. Lots of good will was created with the team, Marketing, and internal clients. Most satisfying: the team member that was our tech guru (and AR “expert”) hugged me afterwards and choked-up thanking me.
E-LEARNING
At Parrish & Associates (my side-hustle), I helped to produce an e-learning series for Roche/Genentech. I helped to develop the narrative, storyboards, visual equity, and animated the video series. Produced the animation and audio using Vyond’s animation software platform.
VERTICAL VIDEO
At TubeMogul (we were acquired by Adobe), my 16-person in-house team consulted and produced rich-media video ads for brands and agencies. We produced a lot of vertical video content that we’d offer to our clients to be served via TubeMogul’s DSP platform. In this case a vertical video spot for Grainger..
EVENT RECAP
Every year at VSP Vision Care the video team gets sent to Scottsdale for a major 3-day event where we capture presentations, interviews, social events, and b-roll to produce an event recap for our marketing client.
We also help produce the visual identity for each year, all presentations, the event’s video intro and outro, and any motion graphics that might be necessary.
ADDY AWARD: 2019