EGGSTRAVAGANZA! – AN AUGMENTED REALITY EVENT
BACKSTORY
The digital team at VSP Vision Care wanted to expand their skills and work on some new technology projects. In this case, showing how Augmented Reality (AR) works and how the company could incorporate AR for trade shows, training or the Innovation Center.
After some hard lobbying by me, we were given the go-ahead to produce an event (EGGSTRAVAGANZA!), and document it, to showcase our ability to create an experience.
SOLUTION
We invited 76 people to a treasure hunt, served lunch, offered prizes, and …invited the Easter Bunny. The team was over-the-moon that I pushed hard to produce this event. Lots of good will was created with the team, Marketing, and internal clients. Most satisfying: the team member that was our tech guru (and AR “expert”) hugged me afterwards and choked-up thanking me.
ROLE
• Executive sponsor
• Creative Director
• Event producer
VISUALS
• Screen captures
• Video
• Event photography
• Facebook mobile share