DYNAMIC DATA IN ADVERTISING – PRESENTATION
BACKSTORY
Built and led a 16-person, global, digital advertising solutions team for AdTech startup TubeMogul (acquired by Adobe). We worked directly with brands and agencies to consult and develop world-class digital advertising experiences. Our services included: digital ad consulting, technical support, and design and development resources.
Part of my role was to develop and champion our team’s products and services. This is a a typical presentation that I’d give in-house or externally to agencies or at events. I’d frequently travel to our global offices – from SF and NYC to Toronto and London — presenting updates to the Account, Sales, and Marketing teams.
This presentation explains everything you could possibly want to know about dynamic content in digital ads. Well, almost everything. Ha.
ROLE
• Team Strategy
• Content
• Product Roadmap
• Presenter
DATA (API)
• Store Locator
• Channel Finder
• Open Table Reservation
• Twitter Feed
• Weather Feed