CAREER

Currently: Marketing Director for EdTech startup, 2Sigma School. Strategy, design, and production for social campaigns, website, and demand-generation content. Building a brand from the ground up.
Currently: UX Strategist and UI Designer for Transmission (B2B Agency). Developing strategic web content and wireframes via audits, research, and UX artifacts. Accounts: Hewlett-Packard, Microsoft.

Past Clients: AdTech (Mighty Hive, SugarFree Advertising), Healthcare (Roche/Genentech, Oncology Business Review, Viscira), and Agencies (Captura Group, Epsilon)

Built and led a newly formed UI/UX Team with strategy, design, copy, and project management responsibilities.
100% on-time project delivery metric gauging team efficiency, productivity, and future project timelines and SLAs.
High user satisfaction KPI scores gathered in-person, through emails and surveys to validate our team’s direction and future goals.
Facilitated UX research, interviews, and strategy workshops and technical and content audits.
Part of Western Digital’s multiple rounds of workforce reductions.

Mentored and led a 9-person digital content team (video, photography, online) for Agency West, VSP’s 40-person in-house marketing agency.
Developed creative operations and project management processes to support the 60 to 100 requests per quarter.
Strategized, pitched, and produced award-winning videos. Won 5 Addy Awards!
Produced the highest performing VSP video (2M views, 4x goal, 10% of viewers watched 75% of the video), surpassing all industry standards.
Monitored how team members were utilized across projects to optimize resource allocation, project workflows, and to expand team skills.
Part of a COVID-19 company-wide workforce reduction.

Built a 16-person digital advertising and pre-sales ad solutions team (from two originally) for AdTech startup TubeMogul, a demand-side platform (DSP) acquired by Adobe.
Worked with Product Managers to develop new social and mobile video ad products and solutions. 32% increase YOY for in-house creatives.
Tracked the percentage of clients retained (83% YOY client return rate), assessing client satisfaction, loyalty, and team performance.
Grew revenue generation from our in-house creative team from $0 to $200k per quarter. On track for $1M per year revenue generation by promoting in-house creative capabilities.
Led creative strategy sessions with media agencies, creative agencies, and Fortune 500 brands promoting thought leadership to showcase industry expertise and establish credibility.
Speaker: Hill Holiday’s Co.Create, L’Oreal’s Programmatic Day, Southwest Airlines’ Creative Summit.

Built an 8-person digital advertising consultancy team for DoubleClick, Google’s digital ad management and ad serving platform (AI and Machine Learning).
Developed award-winning digital experiences for in-house clients (Android, YouTube, Google Offers), top-tier brands, and media agencies.
Partnered with YouTube Product Management to develop an award-winning, self-service ad builder tool and it’s go-to-market strategy and collateral.
Deep knowledge, and hands-on experience in conceiving and producing display and rich-media advertising solutions for top-tier clients.