404 ERROR – PAGE REDESIGN PROCESS
Started with pulling the data.
Main goal was to update tone and visuals to match new corporate branding. The secondary goal was to create a better UX by simplifying the information, and the CTA, below the fold.
Exploring different visual treatments, viewer perspectives, and lighting quality.
Gaming is an important vertical and audience for one of WDC’s product lines, so we played off of that theme. ‘It looks like your nemesis has seized the page. Let’s go back home to try again.” Desktop version shown.
ON AN ADVENTURE
Rugged products that are able to join you – and flawlessly support you – on your next adventure is part of the brand attributes. Desktop and mobile version shown.