UX STRATEGY & MESSAGING FRAMEWORKS
MICROSOFT
Was brought on board to help Transmission (B2B Agency) strategize and build a landing page experience for a Microsoft product launch in APAC. Worked with Transmission’s Account, Project Management, and Creative Teams to develop the UX strategy, messaging maps, and wireframes to articulate the vision to Microsoft.
I then worked with Transmission and Microsoft’s Dev Team to adapt the proposed experience into something that could be built using existing components in Microsoft’s Design System.
ROLE
• Research and Audits
• Messaging Framework
• UX Strategy
• Wireframes
• Facilitate Handoff w/ Microsoft Dev Team
VISUALS
• Customer Journey
• Messaging Framework
• User Experience
• Low-Fi Wireframes
• High-Fi Wireframe
UNIPHORE
Was brought on board to help Transmission (B2B Agency) strategize and build a new home page experience for Uniphore (a conversational automation technology company). Worked with Transmission’s Account, Project Management, and Creative Teams to develop the UX strategy, messaging maps, and wireframes to articulate the vision to Uniphore.
ROLE
• Research and Audits
• Messaging Framework
• UX Strategy
• Wireframes
VISUALS
• Messaging Framework
• Low-Fi Wireframes