UX STRATEGY TO NARRATIVE EXPLORATION AND VISUAL DESIGN
BACKSTORY
Helping 2Sigma School (EdTech startup) develop a brand and it’s brand equity. Strategizing and developing multichannel content to spur growth.
Asked to redesign the company website, while developing the brand’s tone and visual equity.
WIP (Work In Progress)
ROLE
• UX Strategy
• Content Narrative
• UI and Visual Design
• Brand Champion
VISUALS
• User Journey
• Audit Documentation
• Messaging Maps
• Photography exploration
• High-Fi wireframes
• Mobile Version